Baguette Express Defies Recession
Baguette Express, the expanding sandwich franchise, is plannig to expaned from its Scottish base into the consumer heartland of the south of England.
The chain, headquartered in Haddington and run by brothers Robin and Billy Stenhouse, ended 2008 with 48 outlets across the country, including Northern Ireland. The target for 2009 is 80, with a projected rise in turnover of nearly 50% to £15m.
According to Billy Stenhouse, location is of vital importance to the success of future franchises: 'Picking a location which guarantees high-volume throughput is what makes it all work,' he says.
'Franchisees are familiarised with the concept through a training programme at the Haddington base, which allows them to operate the brand as a friendly, efficient and super-fast service, with a food offer based on maximum choice.'
The chain, headquartered in Haddington and run by brothers Robin and Billy Stenhouse, ended 2008 with 48 outlets across the country, including Northern Ireland. The target for 2009 is 80, with a projected rise in turnover of nearly 50% to £15m.
According to Billy Stenhouse, location is of vital importance to the success of future franchises: 'Picking a location which guarantees high-volume throughput is what makes it all work,' he says.
'Franchisees are familiarised with the concept through a training programme at the Haddington base, which allows them to operate the brand as a friendly, efficient and super-fast service, with a food offer based on maximum choice.'
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