Wine Sales Increase as Consumer Tastes Change
The Academy of Food & Wine has claimed that although that sales of beer have dropped by over 10% in the past few months, wine sales appear to be holding out through the on-trade and off-trade.
The association believes that rather than an example of the economic slowdown, falling beer sales demonstrate how consumer tastes are changing: 'Consumer preferences have altered over the past 10 years and are becoming ever more sophisticated,' says the association's Chief Executive, Nick Scade. 'According to recent Nielsen figures, 37p in every ?1 spent on alcoholic drink is spent on wine. While I believe premium beers and specialist beers will always be popular with certain drinkers, the standard British pint is losing its attraction. A lot more people prefer drinking wine, and are becoming more knowledgeable about it.
Evidence from the US shows that while their economy becomes increasingly fragile, wine sales are strong, with particular growth at the high end: 'Feedback we have had from UK restaurateurs shows that customers are still treating themselves to a good bottle of wine when they do eat out, but they are being more careful about choosing something appropriate,' adds Scade. 'Sommeliers, restaurant managers and publicans need to be knowledgeable about the wine they stock and offer customers good advice when they seek it.'
The association believes that rather than an example of the economic slowdown, falling beer sales demonstrate how consumer tastes are changing: 'Consumer preferences have altered over the past 10 years and are becoming ever more sophisticated,' says the association's Chief Executive, Nick Scade. 'According to recent Nielsen figures, 37p in every ?1 spent on alcoholic drink is spent on wine. While I believe premium beers and specialist beers will always be popular with certain drinkers, the standard British pint is losing its attraction. A lot more people prefer drinking wine, and are becoming more knowledgeable about it.
Evidence from the US shows that while their economy becomes increasingly fragile, wine sales are strong, with particular growth at the high end: 'Feedback we have had from UK restaurateurs shows that customers are still treating themselves to a good bottle of wine when they do eat out, but they are being more careful about choosing something appropriate,' adds Scade. 'Sommeliers, restaurant managers and publicans need to be knowledgeable about the wine they stock and offer customers good advice when they seek it.'
