Scottish catering and hospitality news in Scotland

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Monday, December 03, 2007

Iconic Scottish brand Glenmorangie to fund cultural partnership at National Museums Scotland

The Glenmorangie Company has signed a three-year sponsorship deal with National Museums Scotland to support the study and understanding of early Scottish culture, it was announced on Monday 3 December.

In what is believed to be the first time a Scotch whisky company has funded an archaeology post, Glenmorangie's support will lead to a researcher being appointed by National Museums in 2008.

National Museums Scotland collections include the eighth-century Hilton of Cadboll Stone, which was discovered near Glenmorangie House in Ross-shire, and is the inspiration for the emblem that adorns Glenmorangie's new range.

The researcher will examine historic artefacts in the Museums' Early Historic (300-900AD) collections and produce a book detailing how the people of early Scotland reflected their society and beliefs in the sophisticated objects they created.

The publication will have both the gravitas to appeal to specialists but also a luxury feel ? with high quality photography and design ? to attract those with a more general interest.

Dr Andy Heald, curator of Early Historic Collections at National Museums Scotland, commented: "Glenmorangie's support will enable us to understand these collections in greater depth than has previously been possible, helping us to tell an important part of the story of early Scotland. The harnessing of resources, craft skills and contacts within and beyond Scotland were all involved in producing the objects - such as the Hunterston Brooch and the Monymusk Reliquary - that portrayed their values and creeds. This unique partnership will shed more light on a formative period of Scotland?s past."

Glenmorangie chief executive Paul Neep said: "We are delighted to have the opportunity to link one iconic Scottish institution with another.

"At Glenmorangie, we are proud of our Scottish roots, particularly the ancient art and culture of the Picts. The sophisticated and alluring nature of our whisky sits well with the amazing craftsmanship of our early ancestors. Many of our products take their names from the Gaelic language and our new emblem was inspired by the Hilton of Cadboll Stone."

In August 2007, Glenmorangie unveiled wide ranging and innovative plans to expand its global market presence and capture a bigger slice of the growing market for malt whisky worldwide.

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