Scottish Communities get Tourism Boost
Pride & Passion has announced six new locations for its 'Community Challenge' local tourism projects beginning in September. Orkney, Keith, Dufftown, Pitlochry, Balloch and Peebles were selected from over thirty applications received from communities throughout Scotland to take part in this 18-month programme.
The Community Challenge was set up to promote the economic benefit of businesses working together and making a collective commitment to create better experiences for visitors, customers and local people to achieve better sales and profits for individual businesses and communities.
Pride & Passion is providing the communities with the chance to tap into expertise from industry experts; business development and quality improvement tools; customer experience tours, and workshops to help them work out how best to maximise their local assets, amongst other resources. An important aspect of the scheme is that the input is bespoke to each community and groups are able to request the type of assistance they need to help them make the progress they aspire to. The successful community groups will also be attending an event at the Scottish Parliament to meet Jim Mather, the Minister with responsibility for tourism, later in the year.
'The community challenge highlights the great work that is being done across Scotland to boost tourism,' says Mather. 'It will help us to ensure tourism is fully contributing to our overarching aim to increase sustainable economic growth.
'Our decision to link VisitScotland ever more closely with our Enterprise Agencies is evidence that we believe that Tourism is one of Scotland?s major strengths. We need to work together, locally, nationally and globally to meet the challenges of an increasingly competitive world.
Our planned Tourism Industry Consultation session on the 27th August will further consolidate this approach.'
Visit The Pride and Passion website for more information.
The Community Challenge was set up to promote the economic benefit of businesses working together and making a collective commitment to create better experiences for visitors, customers and local people to achieve better sales and profits for individual businesses and communities.
Pride & Passion is providing the communities with the chance to tap into expertise from industry experts; business development and quality improvement tools; customer experience tours, and workshops to help them work out how best to maximise their local assets, amongst other resources. An important aspect of the scheme is that the input is bespoke to each community and groups are able to request the type of assistance they need to help them make the progress they aspire to. The successful community groups will also be attending an event at the Scottish Parliament to meet Jim Mather, the Minister with responsibility for tourism, later in the year.
'The community challenge highlights the great work that is being done across Scotland to boost tourism,' says Mather. 'It will help us to ensure tourism is fully contributing to our overarching aim to increase sustainable economic growth.
'Our decision to link VisitScotland ever more closely with our Enterprise Agencies is evidence that we believe that Tourism is one of Scotland?s major strengths. We need to work together, locally, nationally and globally to meet the challenges of an increasingly competitive world.
Our planned Tourism Industry Consultation session on the 27th August will further consolidate this approach.'
Visit The Pride and Passion website for more information.
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