Royal Terrace Hotel gains new GM
Prima Hotels has appointed Keith Masters as General Manager of its Royal Terrace Hotel in Edinburgh. Keith (pictured) joins as the hotel nears completion of a £5.2 million refurbishment. He has extensive experience of hospitality management and has worked with Marriott, Le Meridien, De Vere and Alternative Hotel group, owners of the Malmaison chain.'Prima Hotels may be a small group but it has big aspirations and acquisition plans, and an impressive track record,' he says. 'I believe the secret of great hotels is in consistency of service, and my priority is to ensure that everyone at the Royal Terrace Hotel feels part of a successful team that is pulling together to make sure that we can deliver that with confidence.'
The Royal Terrace Hotel was acquired by Prima Hotels in 2003, and is the latest in the Group's portfolio to benefit from significant investment.


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