HCIMA Attains DTI Approval to Change Name
The Hotel & Catering International Management Association has received formal approval from the Department of Trade and Industry (DTI) to change its name to the 'Institute of Hospitality'. The new identity is scheduled to be launched in the spring, along the new name and logo (above).'The new name reinforces the HCIMA's position as an education provider,' says HCIMA Chief Executive Philippe Rossiter. 'Since the Association was formed in 1971 following the amalgamation of the Hotel & Catering Institute (HCI) and the Institutional Management Association (IMA), the definition of the hospitality, tourism and leisure industry has changed. It is more diverse and so are our members. The new name takes this fact into consideration, befitting the quality and image of the Association's work and membership services in the 21st century.
We will be maintaining continuity in our branding through the continued use of the Association crest, the same colour blue, and including the words 'formerly the HCIMA' over the initial 12-month transitional period.'
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