A pioneering website is being launched this week in a bid to boost regional trading communities by putting businesses in touch with local suppliers.
www.offers4profits.co.uk has been set up to give catering and retail businesses the chance to link up with companies on their doorstep, building local relationships, reducing food miles and cutting delivery costs.
The site, which launches today is totally advertising driven and allows businesses to search for special offers by county in England.
Managing director Wendy Baird said the inspiration for www.offers4profits.co.uk came from her experiences in the catering and licensed trade.
"The idea for the site was prompted by a real need for businesses to build trading relationships in their region," she said.
"We are so used to dealing with national suppliers that we have forgotten that there is a local network of businesses who are minutes, not miles away.
"From a supplier point of view the benefits of dealing locally are considerable. It could be saving money through minimising delivery costs, reducing the environmental impact of the business through cutting food miles or even selling off surplus stock which the buyer collects.
"And from a buyer point of view, using local produce is a great selling point to customers and also offers the opportunity to see the produce before purchase and on occasion to buy something a little different or unique."
Suppliers can post their offers on the website for a fee of £10, per ad, per week, which are booked in blocks of ten and can be used at any time in a twelve month period.
Buyers then check the offers on the site in their area and contact the sellers direct, quoting www.offers4profits.co.uk to secure the preferential rate, deal or discount.
The target customers are anyone operating in the catering, retail and licensed trade, according to Wendy.
"The focus of the campaign is the food and drink industry but it also encompasses the likes of convenience stores and forecourts and other bulk buyers like community groups," she said.
"We hope that the site is going to become the place to buy for retailers looking for a special offer or a bargain to boost their business and for suppliers keen to sell goods on to a local market at the right price."