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Scottish catering and hospitality news in Scotland
Catering in Scotland magazine is published bi-monthly with in-depth features, views and news for the Scottish catering, hospitality and tourism industry. On this page we have the latest news to keep you constantly updated on the market. On the left hand side of the page you can search our archived news which is stored monthly.
Wednesday, March 23, 2005
Oil-rich fish on the school menu
A major new initiative aiming to responsibly promote oil-rich fish as part of a healthy balanced diet for children will be launched by the Sea Fish Industry Authority (Seafish) and Seafood Scotland later this year.Pelagic fish like mackerel and herring which contain omega-3 polyunsaturated fatty acids are widely recognised for their health benefits and the Scottish Executive have sought to ensure such fish is specified within Hungry for Success, an initiative that sets out a vision for a revitalised school meals service in Scotland. Seafish and Seafood Scotland's campaign, which is part-funded by the Scottish Executive's Environment and Rural Affairs Department (Seerad), will back this up by actively encouraging children to eat oil-rich fish.
'Our job is to ensure that when offered a choice of mackerel fish cakes, macaroni cheese or pizza at the school canteen then the kids opt for the healthy option,' says Karen Galloway, Youth Marketing Manager at Seafish. However, our biggest challenge is to find ways to motivate the youth of today to do this.
'Oil-rich fish needs to be positioned as more than being just 'good for me'. We have to convey real benefits that are motivational to the kids and to the mums who we want to encourage to introduce oil-rich fish into mealtimes at home. We feel we've come up with a campaign that will start to educate kids and mums but in a fun and involving way.'
The campaign will be tested in selected regions through March and April prior to a roll-out in the summer term and through the rest of 2005.
For more information, contact Seafish on 0131 524 8656
